Modernising TDT's Online Presence:

A Case Study on How Tanzania Development Trust's Website Design was Refreshed

Introduction

Tanzania Development Trust (TDT), a well-established charity organisation, was struggling with an outdated website that failed to engage donors and effectively communicate their mission. The old design was not fully mobile-responsive, had poor navigation, and didn't incorporate the brand identity properly, resulting in a poor user experience.

Client and Background

The Tanzania Development Trust (TDT) is a registered UK charity that has funded development projects within Tanzania since 1975. TDT envisions a future where every person in Tanzania has the opportunity to live a healthy, educated and empowered life. TDT also believes sustainable development in Tanzania is key to achieving this vision and our volunteers work with communities and individuals to make it a reality through education, access to clean water and community empowerment.

Results and impact

A comprehensive redesign project was undertaken to create a modern, user-friendly website that would:

  • Implement a responsive design for seamless mobile access
  • Streamline navigation and improve information architecture
  • Incorporate compelling visuals and storytelling elements
  • Optimise donation processes and calls-to-action
  • Integrate social media and content marketing strategies

The new website design led to:

  • 40% increase in mobile traffic
  • 25% reduction in bounce rate
  • 50% increase in online donations
  • 35% growth in newsletter subscriptions
  • Improved brand perception and volunteer engagement

Conclusion

This case study demonstrates how adopting modern web design practices can significantly enhance online presence and achieve organisational goals.