Transforming Hospitality Online:

How Pensione Tranchina Hotel’s Website Redesign Presents Luxury & Homely Comfort

Introduction

Pensione Tranchina Hotel, located in the captivating and picturesque medieval village of Scopello, contracted me to redesign their very dated website to enhance user experience and drive more visitors to book with their hotel, and make reservations online. The family-run business was keen on keeping things simple while keeping up with the times to modernise their website to show the value they offer. This case study outlines the approach, process, and results achieved through the redesign.

Client and Background

The client, Pensione Tranchina is a luxury hotel in the heart of Scopello, Italy known for its exceptional service, family-friendly setting, and prime location. Despite its esteemed reputation, the website struggled with outdated design elements, poor navigation, and low conversion rates, hindering its ability to attract, retain, or convince online visitors of the hotels value.

Results and impact

The redesigned website brought about significant improvements in both user experience and business outcomes. By addressing the issues of the previous site and implementing modern, user-friendly features, the new website achieved the following positive impacts:

  • Online bookings increased by 45% within the first three months
  • Bounce rate decreased by 38%
  • Conversion rate increased by 20%: Clear CTAs and an easy booking process helped convert more visitors into paying guests
  • Mobile Traffic Increased by 50%: The responsive design led to a higher number of mobile users accessing and using the site effectively

Comparison with our Goals

The redesign met all initial objectives, enhancing user experience, increasing bookings, and modernizing the website’s look.

Conclusion

Pensione Tranchina Hotel’s website redesign was a success, achieving significant improvements in user experience and business metrics. The user-focused approach were key to the project’s success. To maintain and enhance the website's performance, we recommended regular updates based on user feedback and emerging design trends. Adding features like personalised user accounts and loyalty programs could further increase engagement and bookings.